home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
Understanding McLuhan
/
Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
/
mac
/
McLuhan.dxr
/
McLuhan.dxr
/
08769_Field_TCGG T534.txt
< prev
next >
Wrap
Text File
|
1996-03-19
|
869b
|
16 lines
Gain, be my lord, for I will worship thee!
Typography is not only a technology but is in itself a natural
resource or staple, like cotton or timber or radio; and, like any
staple, it shapes not only private sense ratios but also patterns
of communal interdependence.
* Print, as it were, translated the dialogue of shared discourse
into packaged information, a portable commodity. It put a spin
or bias in language and human perception which Shakespeare
studies here as “Commodity.” How could it do otherwise? It
created the price system. For until commodities are uniform
and repeatable the price of an article is subject to haggle and
adjustment. The uniformity and repeatability of the book not
only created modern markets and the price system inseparable
from literacy and industry. Lewis Mumford writes in Sticks and